A recent study by Hitwise, an online competitive intelligence service, ranks ‘realtor.com’ and ‘remax’ as the two most frequently used real estate search terms on the Internet. The study looked at Internet searches completed in September.
With 80 percent of buyers now using the Internet when seeking a home, it has become increasingly important in the real estate industry to have the kind of widely recognized brand that consumers will utilize as a search term when seeking real estate information and listings through search engines such as Google, MSN and Yahoo.
The terms listed below are ranked by volume of searches that brought traffic to websites in the Hitwise Business and Finance - Real Estate category for the four weeks ending Sept. 29, based on Internet usage in
| Rank Search Term Volume | ||
| 1 | realtor.com | 1.69% |
| 2 | remax | 0.92% |
| 3 | real estate | 0.46% |
| 4 | Apartments for rent | 0.44% |
| 5 | century 21 | 0.38% |
| 6 | homes for sale | 0.38% |
| 7 | Apartments | 0.37% |
| 8 | zillow.com | 0.34% |
| 9 | remax.com | 0.33% |
| 10 | zillow | 0.31% |
