The newest RE/MAX franchise in Chicago will begin serving the Northwest Side communities of Sauganash and Edgebrook this summer.
The broker/owner of RE/MAX Cityview is Robert Padron, a Chicago real estate expert and Edgebrook resident who has operated an independent real estate brokerage and insurance agency for the last five years in the Peterson Park community.
Now, Padron plans to focus his energies on the real estate brokerage business, and is currently looking for an office location near the intersection of Cicero and Devon avenues.
“We are looking forward to establishing RE/MAX Cityview as an integral part of the Sauganash and Edgebrook communities, and we will work hard to earn the business and trust of our neighbors,” Padron said.
He noted that the biggest hurdle he faced as an independent real estate brokerage was name recognition.
“Affiliating with the RE/MAX brand, which is number one in the Chicago area, goes a long way to resolving that issue. Just as important, RE/MAX provides the kind of Internet tools, marketing support and training programs that any brokerage needs if it wants to be successful in the 21st Century real estate marketplace.”
Reared in Skokie and Lincolnwood, Padron started his business career as a partner in a business that provided computer training. That background makes him comfortable dealing with the increasingly technology dependent real estate industry and was a key reason for his interest in RE/MAX.
“My computer skills are quite helpful when training agents. It also will help them take full advantage of the opportunities available through the RE/MAX Web site, www.illinoisproperty.com, and other easy-to-use technology that RE/MAX offers its affiliated agents,” said Padron. “Agent training will be one of my major focuses once the office is up and running.”
Another of the skills that Padron hopes to share with the agents in his office is his familiarity with both residential and commercial real estate transactions.
“The focus of our office will be primarily residential because that is the nature of the community we are serving,” he said. “However, my goal is to have about 20 percent of our sales volume come from commercial real estate because developing and maintaining those skills means we will be positioned to help clients with the full array of their real estate needs.”
In delivering real estate services to his clients, Padron works as a team with his wife, Ramina Padron, an arrangement that will continue once RE/MAX Cityview opens its doors. In addition, both of the Padrons will have management roles in the new office.
