Thursday, May 15, 2008

Sycamore Real Estate Office Makes New Start, Grounded In Years Of Successful Experience

The popular Sycamore real estate office that has long been a fixture in Sycamore, IL., is being reshaped from the ground up with new leadership, a revamped identity and a new location in town. But its primary calling card remains a pool of highly experienced agents and a well-seasoned management team.

In fact, the franchise, now located at 1430 DeKalb Ave., has been renamed RE/MAX Experience to emphasize the wealth of real estate knowledge its agents offer to buyers and sellers, according to Tom Skora, the new broker/owner. Skora has been a real estate professional in Sycamore for more than 20 years.

“Not only do each of our agents have substantial experience, but we are also committed to making sure that the clients we serve have the best possible real estate experience when buying or selling property,” said Skora, who has lived in DeKalb, Illinois for the last 30 years.

Skora said his decision to move to RE/MAX and acquire his own franchised office is an outgrowth of the changes that have been transforming the real estate industry.

“A real estate office now has to be quite a different place than it was a decade ago,” he asserted. “First, you need the technological tools – computers, phone systems, video equipment, etc. – that are now basic parts of how a state-of-the-art real estate office operates and allows agents to be in touch with their clients no matter where they are.

“Second, you need less office space because those same tools now enable agents to work effectively almost anywhere, whether that is the front seat of their car or a home office.

Skora feels RE/MAX has the systems in place to help agents make the most out of those new tools. He points particularly to the RE/MAX Chicago and Illinois real estate web site www.illinoisproperty.com, as an example of the leadership RE/MAX offers in the technology area.

“It is an extremely user friendly site that allows buyers and sellers to search for properties around the world, but at the same time, each agent can work with it to create a personal Web site to market listings and promote his or her services.”

Skora’s plans for the office include a move away from tradition with the elimination of private desks. Instead, when an agent has work to do in the new RE/MAX Experience office, he or she can take a seat at any of 10 work stations that happens to be open and use any of the office’s laptop computers with wireless Internet access, according to Skora.

A third reason Skora chose to affiliate with RE/MAX when opening his own office was the strength of the RE/MAX Northern Illinois network.

“A goodly number of buyers for property in the Sycamore area now and in the future will be coming from the Chicago metro area, where RE/MAX is the top seller of residential real estate,” noted Skora. “Being part of the RE/MAX referral system will give us a strong connection to that pool of buyers.”

According to Skora, he also hopes to broaden the business focus of the office, formerly called RE/MAX Gold, by expanding his agents’ involvement in commercial real estate and the marketing of land for development.

“Tom brings a great combination of vision, energy and experience to his new role of broker/owner, and we are confident that the office has a bright future of service to Sycamore and the broader DeKalb County area,” said Jim Merrion, regional director of RE/MAX Northern Illinois.