Remax.com Continues As Most Popular Brokerage Web Site Among U.S. Consumers

The www.remax.com Web site continues to be the most visited destination among all real estate brokerage brands, and “remax” was the second most frequently used real estate search term, according to an analysis of Internet searches in June by Hitwise, a leading online competitive intelligence service that looks at how Web sites are used.

Remax.com was the only real estate brokerage Web site among the 10 most visited real estate sites last month, according to Hitwise. The site averages more than 2 million unique visitors each month.

As the second most popular real estate search term, “remax” was used in 0.81 percent of real estate searches conducted in June. That level of usage contrasts with 0.38 percent for “real estate,” which ranked fifth among the most frequently used terms, and 0.31 percent for “realtor,” which ranked eighth. The top-ranked real estate search term in June was “realtor.com.”

“Our consistently strong showing in the Hitwise monthly ranking of Web sites and search terms demonstrates consumer trust and awareness of the RE/MAX brand,” said Jim Merrion, regional director of RE/MAX Northern Illinois, the Chicago real estate market leaders. “Using www.remax.com gives consumers access to 95 percent of multiple listing services in the United States and many in other nations. It permits buyers to search listings in cities and states all across the country, and assists sellers with neighborhood valuation questions,” he said.

Hitwise reports Web site rankings on a monthly basis. It is a subsidiary of Experian Group, Ltd. The Hitwise U.S. Top 10 Awards Program recognizes the most successful U.S. Web sites in more than 160 industries. The program records the usage and search behavior of more than 10 million Internet users, which is the largest online sample of its kind. The awards single out excellence in online performance through public popularity.