Same Holds True in Metro Chicago Real Estate Market
Two respected surveys of the nation’s top real estate brokerages reveal that RE/MAX sales associates outperform their competitors by a significant margin. Based on transactions closed in 2008, the REAL Trends 500 Survey found that RE/MAX sales associates averaged 13.2 transactions per agent, which was 36 percent more than their closest competitor. In the RIS Media Power Broker Report, RE/MAX sales associates were also ranked the highest of all national real estate franchises, averaging about 12 transactions each, nearly 33 percent more than the agents at the next ranked competitor.
“There are many ways to measure success in our profession, but it all comes down to how many sales you close,” said Margaret Kelly, Chief Executive Officer of RE/MAX International. “The economy has hit the real estate industry especially hard, but the most professional sales associates will always find a way to be successful in any kind of market.”
In both surveys, other companies were represented by higher numbers of sales associates than RE/MAX, but even with their superior numbers, they didn’t come close to the individual performance of the RE/MAX agents.
“The relative productivity of RE/MAX sales associates in the metropolitan Chicago real estate market actually exceeded the national trend,” said Jim Merrion, regional director of the RE/MAX real estate network in northern Illinois.
Based on sales data from Midwest Real Estate Data (MRED), RE/MAX agents averaged nearly twice as many sales in 2008 as the agents of any other major real estate organization, according to Merrion.
Nationwide and in the Chicago area, sales associates affiliated with RE/MAX also averaged higher dollar volume in their sales.
The REAL Trends 500 Survey revealed that, on a national basis, each RE/MAX associate averaged $3.2 million in sales last year, which was 31 percent above the second place organization. In the RIS Media Power Broker Report, RE/MAX associates also averaged over $3 million in sales, more than 36 percent better than the company ranked second.
“In today’s housing market, the consumer prefers experienced professionals who can get results, and we’ve always felt that RE/MAX associates are the best in the business, but these surveys provide the facts. We’re very proud of this recognition,” says Kelly. “Our associates perform better because they have more experience and hold more professional designations.”